Through 'productive' simulations, we tap into our creative potential and embrace Picasso's reality that 'everything you can imagine is real'.
An no-name creative turns his heavy relationship with marketing into one of the greatest love stories known to man. From nameless nobody to pure original.
I launch a product online. My life’s work. No audience, no following. And nearly 365 days after launching it, I have enough material to make a book out of my journey. The choice is mine. Two birds in one stone. I’ve rewritten the rules of marketing without even thinking about marketing. A case study in love and joy. Material as magnificent as treasures in the greatest galleries in the world. Marketing does not exist. The unadulterated vision of the marketer does. And for marketing to be potent, it must cease to be marketing. Marketing is about love. And love has no agenda. Marketing is a dirty word. Only for those who’ve forgotten who they are. Only for those who’ve forgotten how to love. With an audience, without an audience. Either way, I love the process. And without love, the word seems dirty.